THE ART OF CHOCOLATE
There’s nothing more sublime than fine chocolate. You know it the moment it touches your lips. Much more than merely a taste experience, great chocolate affects people on an emotional level. A premium Australian product like Zokoko needed first to make a promise to the consumer that it has attained such heights of desirability. It needed to speak with confidence, exclusivity, and utter quality. It had to stand out in a crowded market, where sophisticated consumers are willing to spend a lot for a little bit of quality.
It was clear that consumers wanted more than just chocolate. They wanted the romance, refined design, and the whole backstory to boot. We developed a design style within the framework of fine art to bring the artisanal skills and craft of Michelle Morgan to the fore. We expanded and diversified the range with new formats, flavours, block sizes, including a new drinking chocolate range, establishing presence and capability. Elegant and sophisticated designs, they encapsulate an unashamedly luxurious artisanal experience.