ATTRACT THE RIGHT MINDS
As well as its academic record, how a university presents itself is hugely important to its ability to attract new students. To attract the freshest and brightest minds, the UNSW had to up its game in a highly competitive higher education market. Their strategy was to encourage their target audience to discover what’s possible – and take their skills somewhere new in the fields of quantum physics and build environment. The strategy was to be offered within the framework of each faculty specifically for each discipline.
Our approach was to create an ultra-modern new profile which conveyed the promise of a cutting-edge learning environment underscored by top level curricula in both. We positioned each faculty to its target audience, which then tied-back into the overall UNSW offer. The brightest student minds weren’t slow on the uptake either, with greatly increased applications for both courses.