SHAKE UP THE SHELVES
Why oh why are the wine shelves so lacking in energy and spark.... centred labels, classical serif type, and conservative attitudes, but that's the way things have always been in wine land. Not any more. Lone Stone was don't believe in any of that, they just want to make great wine from Aussie's best grapes... they don't even have a cellar door. This isn't a case of sour grapes, in fact quite the opposite. You see they develop wines from grapes sourced from the prime growing regions of Australia for that particular grape, from a good vintage and then use the mysterious arts of the winemaker to produce a range of beautiful, simple and accessible wines.
To go with this new age view of wine production, Lone Stone wanted to shake up the shelves a bit... Darling used simple organic shapes of individual stones combined with large amounts of negative white space to add disruption and distinction to the entire range. It was very important the range worked as a stand out group but was also instantly recognised when ranged as an individual bottle with other similar varietals on shelf. So drink up and enjoy Australia's best. Cheers. Cin Cin. Saluté. Down the hatch. Hic