SOME LIKE IT WET
Purina is Australia’s leading pet food supplier. Their Supercoat brand is known and trusted by large dog owners, which their dogs will heartily and happily feast on. There was, however, one equally hungry segment of canines being overlooked by this culinary delicatesan – small dogs. Well known for their overly fussy gastro expectations, Purina found the ideal answer in wet foods. And much smaller portions.
Under the Supercoat brand, they developed a range of single-serve trays with exciting real flavours universally acceptable to small dogs. We were tasked with designing packaging to fit seamlessly within the established Supercoat brand. Our designs provide stand-out shelf presence, connecting with small dog owners through wholesome imagery, clear nutritional values, and natural looking ingredients. Woof!