ALL SHIP SHAPE
Solomon Breweries’ Solbrew Lager has been the favourite restorative brew for the majority of islanders for nearly 22 years. Steeped in traditional values that came ashore on square riggers during the days of trading ships, they had plenty of heritage to work with. The beer inside the bottles was as good as it gets, but the currency of their branding had long since sailed. It was time to engage their loyal followers with a brand refresh that rekindled the spirit of what it means to be a Solomon Islander.
Our approach was to focus on the tall trading ships heritage which is symbolic of people coming from all corners of the world and bringing with them a great beer. The sun, sea and trade winds mean so much to the spirit of this island nation. However, rather than designing in the old world nautical style, we approached it in a fresher, more stylised way. The tall ship graphical representation has a bright, modern design, which embodies the paradisiacal island lifestyle and reconnects profoundly with the locals’ sense of nationhood.