STRENGTH IN LETTERS
When you’re working in the tropical sun all day, you want is a decent beer to cool off at the end of play. The stronger the better for Solomon’s “real men” who don’t mince words when it comes to their favourite beer. However, Solomon Breweries knew there was still more work to be done in solidifying their relationship with their premium SB beer brand with the local, hard working, and thirsty majority.
The product Solomon Breweries came to us with was a full bodied and strong, 5.7 per cent larger beer. We created an equally powerful brand identity which incorporated an iconic image of the islands - the frigate bird - strong, bold and encapsulating the prominent SB brand. We added local iconography, bold typography and reinforced the gold heritage with production enhancements that made the can shine. And the locals unanimously agreed, so much so that during the project we were briefed to develop a further innovation with a decidedly local flavour - a light and spritely bush lime flavour.