NUMBER ONE UNDER THE SUN
A tropical island and cool beer sound like partners made in heaven, and the locals in New Caledonia were more than happy to celebrate that. In fact, they raised a glass of Grande Brasserie de Nouvelle- Calédonie's (GBNC) brewing goodness to Number One for over 40 years. The good times rolled and Number One took the mantle of a national icon, a leader in the New Caledonian way of life. However, when an aggressive competitive brewer arrived, the young of the market started to question the status quo.
GBNC decided it was high time to rejuvenate their core brand. What they came to us with was a seriously good beer that simply needed a bit of TLC. We redesigned the packaging to reflect the attitudes and expectations of the emerging, thirsty, younger market, while reinforcing its enduring appeal to the established mature market. Now a bright and energetic new face of Number One beer has well and truly reunited itself with the buzz and effervescence of a playful, united New Caledonia.