KEEPING NO. 1 NUMBER ONE
Darling has been working on No.1 with GBNC New Caledonia since 2007 and have just finished our 3rd major rebrand project across the entire portfolio of master and sub-brands. This project was just too easy. The brand and product are so loved we knew we had to keep this leadership and trust by putting the brand first. Front and centre. By celebrating the one (even putting it on top of a pedestal) we were able to harness the core of the brand in a strong modern brand system. Oh so perfect, ah oui…