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When you’ve got the number one brand of beer in a market, there’s only one way to grow, outwards. And that’s just what Grande Brasserie de Nouvelle-Calédonie (GBNC) decided to do with their beloved Number One beer brand, by introducing a flavour range pitched squarely at a younger market, quite partial to a little fruit flavour to brighten-up their beer drinking experience. See, some people can drink the same golden nectar pint after pint quite happily, but there are others who just have to have a little variety.
GBNC came to us with their Number One beer infused with lychees, lemon and citrus zest flavours. We created a range of packaging that held closely to the original Number One design we’d already created, but broadened its appeal to the wider market with differentiating colours and graphics. This brought the brand cred of the nation’s favourite beer with it, and maximised its appeal to new customers, while helping to fend off competition from rival Manta.