COFFEE IS IN OUR ROOTS
Great coffee doesn’t just happen. It takes skill at every step. From sourcing great beans, to roasting them just so, and skilled baristas who really know how to eek out the syrupy goodness. You can’t fake this. It takes years to get it just right. And no family of coffee aficionados understands that more than Dean Morgan’s. Their depth of knowledge has built a brand that’s branching out into a nationwide chain of coffee houses, and they needed a brand profile to take them there.
To show off the deep-rooted expertise this family has garnered over the years, we developed an iconic family tree symbol underscored by the supporting line, “Great coffee is in our roots.” The big coffee chains are about volume, but no one will show you more care and attention than a family run business. Our master brand provided a strongly branded retail presence that worked to leverage the idea of family crafted perfection. Now, more and more people are waking up to Morgan’s Coffee Roasters with new supply contracts and cafés opening across Australia.