SEE FOREVER FROM THE EDGE
In the cluttered real estate market where most developments’ marketing is formulaic and bland, Laing + Simmons wanted to lift its Edge 28 apartment off the page. Their new 12 storey project had pride of place in a thriving north shore metropolis, with views from many floors that were impossible to build out – a key selling feature. They also wanted to explore 3D virtual reality tours in their promotional marketing and onsite display suite.
We consulted with the best 3D virtual reality creation artists in Australia, Electric Art. Using architectural plans, they developed an entire suite of interior and exterior images, and 3D virtual reality experiences. All finished in breathtaking realism, this was a first for apartment complex sales in Australasia. The promotional materials included apps to download for Android and iPhone for a taste of 3D, to a fully immersive 3D virtual reality walk trough of the development in the display suite. For the first time ever, buyers could walk through their entire apartment and witness its views before it was even built.