Creating food art
Two young and talented entrepreneur chefs joined forces to launch a brand that makes a range of gourmet ready-to-eat arancini and meatballs to be featured in a supermarket chiller near you. They then rapidly branched out to another range of sous vide products. The challenge was to present these culinary maestros so shoppers would readily identify with them and believe in their products.
Our mission was to develop the brand from the ground up. We named and branded the company across the two ranges including differentiating livery, a quintessentially Italian Alpha vehicle to get the name out there in style. We also honed their tone of voice, packaging imagery and so on; the whole gambit. And did it pay off? The new lines achieved instant ranging in Coles for their arancini and meatballs, and in Costco for their sous vide products.