CGI, or computer generated imagery has been around since the early nineties, but few have attained the same heights of perfection as Electric Art. With the advent of ever more powerful computing, the line between a photo and what can be generated in a computer has well and truly merged. EA are global asset creative leaders in the field of producing starkly realistic images and video of just about anything, before it’s even been made. Not only that, they can integrate the object into any landscape so convincingly you’d swear it was real.
As if EA didn’t have image creation down pat, we helped them frame their own into a new corporate design for them to project themselves to all manner of industries who could use their skills. We created a new identity based simply on demonstrating the creativity and rigour behind what they do. Their new energised profile has picked up strong representation in the USA due to its relevant and modern look.