LIVE YOUR LIFE
Diabetes is surprisingly common in Australia. One in four adults has either diabetes or its precursor, Impaired Glucose Tolerance. On diagnosis, there’s a danger that the affected person will shutdown and basically give up on living, which is definitely not the best way to tackle the problem. Diabetes NSW want to turn this around, they want people to live their lives, get out there and do amazing things, have fun and get on with it. Appropriate medication is the best way to give each patient the best chance to slow the progression of their symptoms, or even stop it making a comeback, this also helps to change attitudes, and to promote health and wellbeing.
We were tasked with packaging this message to Australia’s 1.7 million people living with diabetes. Our “Live your Life” campaign was all about changing attitudes, helping sufferers manage their diabetes, and turn their perspective around so that they realise they still have a life to live.
The language and imagery was all about encouragement and enthusiasm, as a reminder of what they can still enjoy. We focused on the individual not the organisation, with messages that carried empathy and energy for these challenged lives.